Checklist
Pre-Send Campaign Checklist
Print this and run it before every send. Most deliverability disasters are caught here.
List
- List verified within the last 90 days.
- Bounced and unsubscribed contacts suppressed.
- Catch-all addresses segmented out of high-volume sends.
- Duplicates removed.
Authentication & setup
- SPF, DKIM and DMARC passing for the sending domain.
- From-name and reply-to address correct and monitored.
- Links and tracking domain working and not blacklisted.
Content & compliance
- Subject line tested and not spammy.
- Plain-text version included.
- Unsubscribe link and physical address present.
- Send-time and timezone confirmed.
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