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SaaS· Series A SaaS
BrightPath
Stopped fake and disposable signups from polluting the funnel.
−40%
junk trial signups
Cleaner
funnel and conversion data
Real-time
checks at the point of capture
The challenge
BrightPath's free trial was attracting disposable and role-based signups that inflated metrics and never converted.
Sales was wasting time chasing trial accounts that were never real.
What they did
- 1Added real-time email verification at signup via the API to block disposable domains and obvious fakes.
- 2Verified existing trial lists in bulk to clean historical data and fix funnel reporting.
“Our activation numbers finally reflect real users instead of throwaway inboxes.”
Illustrative scenario with representative numbers.
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