← GlossaryDefinition
What is Data enrichment?
Adding missing context — like company, industry or location — to a contact record.
Data enrichment fills in the gaps around a contact: the company they work for, its industry and size, location, and other firmographic detail. It turns a bare email or phone number into a record your team can segment, score and personalise around.
Enrichment is most valuable after verification — there's no point enriching a record that's invalid. Verify first, then enrich only the contacts that are real.
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