← GlossaryDefinition
What is Company name-to-domain matching?
Resolving a company's name to its primary web domain, a building block of B2B enrichment.
Name-to-domain matching takes a company name — often messily entered on a form — and resolves it to the company's real primary domain. It's a foundational step for enrichment, deduplication and routing, because the domain is the most reliable key for a B2B account.
Matching has to handle abbreviations, legal suffixes, subsidiaries and look-alike names, so it combines fuzzy matching with verification to avoid attaching data to the wrong company.
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