Template
Domain Warm-Up Schedule Template
Copy this schedule for any new sending domain. Adjust volumes to your list size, but keep the gradual ramp.
Weeks 1–2: foundation
- Confirm SPF, DKIM and DMARC are passing before the first send.
- Day 1–3: send to 20–50 of your most engaged contacts.
- Day 4–7: increase to ~100/day if complaints stay near zero.
- Week 2: ramp to ~250–500/day, watching bounces and replies.
Weeks 3–4: ramp
- Double daily volume each few days while metrics stay healthy.
- Keep engaging content so opens and replies stay high.
- Pause the ramp if bounces exceed 2% or complaints rise.
Ongoing
- Maintain consistent daily volume rather than big spikes.
- Re-verify lists every 90 days.
- Segment out catch-alls and low-engagement contacts from large sends.
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